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Sweet-smelling feet?

Talk about unusual cross-marketing: Reebok is partnering with Kool-Aid for a line of colorful and aromatic shoes. The shoes, branded with both Reebok and Kool-Aid logos, are launching with cherry, grape and strawberry. Other flavors are planned for release later this year.

POSTED IN: Shoes (2)

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About the Author

SARAH TALALAY
After a decade as a news reporter in New Jersey, Southern California, Chicago and South Broward, Talalay decided to trade in covering meetings about city government and schools for meetings about sports deals and stadium finance...

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