The Business & Pleasure of Sports
Talk about unusual cross-marketing: Reebok is partnering with Kool-Aid for a line of colorful and aromatic shoes. The shoes, branded with both Reebok and Kool-Aid logos, are launching with cherry, grape and strawberry. Other flavors are planned for release later this year.
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CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
