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Heat debuts anti-litter ad

The Heat got help from some politicians Wednesday night in debuting a new public service announcement aimed at keeping South Florida litter-free.

Miami Mayor Manny Diaz and Miami-Dade County Commissioner Dennis Moss were on hand for the debut of the county's “SLAMIT JAMIT STUFFIT” ad, which was shown during halftime of the Heat-Knicks game. The campaign, which shows Heat coach Pat Riley; players including Dwyane Wade and Udonis Haslem; and a dancer exiting a bus and shooting bottles, foil and other bits of garbage into a trash can, is being accompanied by in-arena anti-litter messages and contests.

The ad by Beber Silverstein Group was shot before the 2007-08 season started. That meant there had to be some re-shooting and a little creative editing after Shaquille O’Neal was traded last month to the Phoenix Suns. Watch the ad:

POSTED IN: Advertising (19), Miami Heat (32)

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About the Author

SARAH TALALAY
After a decade as a news reporter in New Jersey, Southern California, Chicago and South Broward, Talalay decided to trade in covering meetings about city government and schools for meetings about sports deals and stadium finance...
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