The Business & Pleasure of Sports

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Howard Schnellenberger’s $1 million smile

CoachPic.jpgFAU Coach Howard Schnellenberger put the school’s money where his mouth is. Sort of.

After teeth whitening dental spa, SmileXpress, pledged $1.25 million to FAU’s athletic department over the next 10 years, Schnellenberger agreed to be the inaugural patron at the company’s East Boca Raton location Monday.

See his new radiant smile in this photo by Caroline Schmitz Williams.

SmileXpress’ donation announced in March includes $500,000 for naming rights to one of the entrances of FAU’s planned on-campus football stadium and $250,000 for a memoriabl at the stadium to honor Schnellenberger’s son, Stephen, who died of cancer last month.

For more on FAU sports, visit Ted Hutton’s blog here.

Categories: FAU (6), Sponsorship (101)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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