Time borrows from NBA ad campaign

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Time borrows from NBA ad campaign
> Posted by Sarah Talalay on April 25, 2008 05:19 PM

If imitation is the sincerest form of flattery, the NBA can thank Time Magazine for paying tribute to its playoff ads that are part of the league's "Where Amazing Happens" campaign.

The magazine's latest issue shows a split image of Democratic presidential candidates U.S. Sens. Barak Obama and Hillary Clinton and the headline "There Can Only Be One." The NBA ads feature split images of LeBron James and Kevin Garnett and Dirk Nowitzki and Tim Duncan and the same tagline: "There Can Only Be One."

Time contacted the NBA before using its image and credited the league's 2008 playoff ad campaign on its content page with inspiring the cover photo illustration.

POSTED IN: Advertising (41), NBA (42)

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SARAH TALALAY
After a decade as a news reporter in New Jersey, Southern California, Chicago and South Broward, Talalay decided to trade in covering meetings about city government and schools for meetings about sports deals and stadium finance...
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