The Business & Pleasure of Sports



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NASCAR's Jeff Gordon partners with Sunrise company


Looking for a way to save on your rising gas bill? NASCAR driver Jeff Gordon knows how.

He’s partnered with Sunrise-based N2Revolution to promote the company’s PurigeN98, a high-purity nitrogen tire inflation system. PurigeN98 helps keep tires properly inflated, thereby reducing fuel costs and improving the car’s handling. Nitrogen-filled tires also reduce fuel emissions, according to a company release.

The release quotes U.S. Department of Energy stats saying: “Americans waste 10 million gallons of fuel every day by driving on under-inflated tires. Annually this amounts to 3.6 billion gallons of wasted fuel and 77 billion pounds of greenhouse gases needlessly dispersed.”

Gordon has used the high purity nitrogen for his racecar’s tires for years, but he can use it in his non-racing vehicles as well. And so can consumers. The system is available at some car dealers, tire stores and service centers. Check here, to find a dealer.

The system is also being used by the Jeff Gordon and Mario Andretti racing schools, which operate NASCAR and IndyCar driving experiences, respectively, for fans at 16 tracks across the country, including Homestead-Miami Speedway.


Categories: Auto Racing (42), Sponsorship (101)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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