The Business & Pleasure of Sports

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Sports and Indiana Jones

Promotion for Indiana Jones and the Kingdom of the Crystal Skull is everywhere – even Major League Baseball team schedules and at

Indiana Jones is sponsoring the "Dunk of the Night" on and the first Indiana Jones movie in 19 years is helping advertise the NBA’s Conference Finals.

Check out your favorite Major League Baseball team’s schedule online and you’ll find Harrison Ford’s photo in the box for May 22 – opening day for the movie. There’s even an online MLB sweepstakes tied to the movie that includes tickets to see your favorite MLB “living legend” and tickets to the film.

MLB stirred up controversy in 2004 when it teamed with Columbia Pictures and Marvel Studios to promote Spider-Man 2 at ballparks across the country, including putting spider webs on the bases. The web-covered bases were scrapped after the outcry.

So are you offended by Indiana Jones teaming with your sports and appearing in the MLB schedule?

Categories: MLB (110), NBA (139), Promotions (120)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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