The Heat is offering fans a chance to meet the No. 2 pick in the NBA draft with its “There Can Only Be One” online sweepstakes. The play on the league’s popular playoff ad campaign is about the hype over who the Heat will draft on June 26.
Fans can log into the team’s Web site through June 25 for a chance to choose who they think the Heat will pick. All fans who are South Florida residents, who make the correct pick, will be entered into a drawing to meet the player at a future event. The team will choose 20 winners for the honor.
Meanwhile, leave it to creative marketer Brett Yormark, CEO of the New Jersey Nets, to come up with a useful way to reward season ticket buyers.
The Nets hope to give away more than $250,000 worth of free gas to season ticket buyers. The team is dangling free gas cards worth 10 percent of the price of full season ticket packages to buyers, who purchase packages through June 26.