The Business & Pleasure of Sports

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Dix’s gamble pays off

Fort Lauderdale sprinter Walter Dix competed in the U.S. Olympic trials in his FSU uniform.

He had turned down earlier endorsement deals said to be worth $1 million a year.

The gamble paid off. Dix has signed a multi-million dollar contract with Nike through December 2012. His agent calls the deal “record-breaking” for a track star. Read my colleague Sharon Robb’s story about Dix here.

Categories: Endorsements (20)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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