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Dix’s gamble pays off

Fort Lauderdale sprinter Walter Dix competed in the U.S. Olympic trials in his FSU uniform.

He had turned down earlier endorsement deals said to be worth $1 million a year.

The gamble paid off. Dix has signed a multi-million dollar contract with Nike through December 2012. His agent calls the deal “record-breaking” for a track star. Read my colleague Sharon Robb’s story about Dix here.

POSTED IN: Endorsements (7)

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About the Author

SARAH TALALAY
After a decade as a news reporter in New Jersey, Southern California, Chicago and South Broward, Talalay decided to trade in covering meetings about city government and schools for meetings about sports deals and stadium finance...
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