Dunkin’ Donuts keeps expanding its relationship with sports.
The company is capitalizing on baseball’s popularity this summer with its Bases Loaded promotion that combines free food and other prizes with a video game component that allows fans to face one of two pitchers online to try to get a hit. Dunkin’ is partnering with MLB, the MLB Players Association and 2K Sports.
Through Sept. 30, all cups of cold Dunkin' beverages – iced tea and coffee and smoothies – come with a peel-away sticker that carries a login code for fans to win prizes and coupons for flatbread sandwiches and pizzas. At dunkindonuts.com/basesloaded, baseball fans can choose to face either New York Yankees pitcher Joba Chamberlain or Boston Red Sox closer Jonathan Papelbon to try to get a hit. Prizes include 2K Sports games, high definition TVs, and Xbox video game systems.
Philadelphia Phillies pitcher Cole Hamels and Tampa Bay Rays pitcher Scott Kazmir are also helping advertise the promotion in their markets – meaning the Rays' success on the field is getting them notice off the field, too. Fans in most Florida counties -- excluding South Florida and the Treasure Coast -- will also be eligible to win Rays tickets and a trip to Boston to see a Rays-Red Sox game.
Meanwhile, the Massaschusetts company also got involved with NASCAR this past weekend, stopping at Daytona International Speedway for the Nationwide Series Daytona 250 on July 4. A Dunkin' logo and hot coffee cup appeared on driver Eric McClure’s No. 24 car and his crew got Dunkin’ items for meals last Thursday and Friday.