Talk about coincidence.

Boca Raton’s Ryan Hunter-Reay won his first IndyCar Series race on Sunday.

It was good timing since he was already a towering figure in Times Square. Well, his likeness anyway, in an 80-foot tall billboard for sponsor Izod.

The billboard originally said “I am next,” but check out how Izod changed the ad to read “I am now,” after Hunter-Reay’s win at Watkins Glen, N.Y.

“The timing with the win and everything, it’s unreal,” an awed Hunter-Reay said by phone on his way to the billboard’s official unveiling Monday afternoon. “Right in Times Square, the busiest intersection in New York. It’s indescribable.”

Hunter-Reay loves the idea people might not be recognize the 2008 Indianapolis 500 Rookie of the Year.

“That’s the beautiful thing about that,” he said. “They will say ‘Who is that?’ They’ll check out the IndyCar thing.”