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Manny Being Merlot


Two of the biggest trades in baseball last week have created a little dilemma for Charity Wines. That’s the Massachusetts company that launched a line of wines in honor of athletes to raise money for their favorite charities. A portion of the sale of each bottle of wine goes to the charity.

The concept actually started with three Boston Red Sox players -- Manny Ramirez, Curt Schilling and Tim Wakefield. But with Ramirez moving to the Los Angeles Dodgers last week, the labels on his “Manny Being Merlot” aren’t going to change. They don’t say Red Sox, but they do reflect the team’s colors.

“The bottles are already printed and in retail, so the labels cannot be changed,” Brett Rudy, co-founder and director of marketing for Charity Hop Sports Consulting, said in an email.

Charity Hop is a Boston company that assists sports and charity organizations with fundraising.

“We have a similar challenge with Ken Griffey Jr's wine now that he was traded from Cincinnati to Chicago,” Rudy wrote. “Players get traded all the time and it doesnt hurt the baseball card industry, so perhaps it won't hurt the wine biz either.”

Proceeds from Ramirez’s wine benefits Miami-based CHARLEE Homes for Children, which provides support services for abused, abandoned and neglected children. Proceeds from Ken Griffey Jr.’s “Junior Cabernet Sauvignon” go to Griffey’s foundation, which supports a variety of children’s causes.

Rudy said the company’s licensing agreement with the MLB Players Association does not cover producing wines for Ramirez and Griffey in their new cities.

You can still place online orders at charitywines.com.

Categories: MLB (110), Promotions (120)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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