The Business & Pleasure of Sports

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Ronnie Brown pitching while he’s rehabbing

Just a month after he was selected second overall by the Dolphins in the 2005 NFL draft, running back Ronnie Brown signed a deal to be a national spokesman for EAS Inc., a Colorado-baesd national supplement maker. The deal was newsworthy not just because Brown was a rookie, but because EAS was the first product to be approved under the NFL and its Players Association’s supplement-certification program.

The program was started to ensure players could find supplements free of the more than 70 items on the league’s banned substances list that includes everything from steroids to growth hormones to masking agents. The program allows manufacturers to apply for approval to state their products contain no banned ingredients.

Brown is among a group of athletes endorsing EAS, called Team EAS, that includes Cleveland Browns quarterback Brady Quinn and Philadelphia Phillies second baseman Chase Utley.

The company has taken a unique approach to telling its story, featuring Brown’s post-knee surgery workout in a video. He’s wearing an EAS logo on his shirt and he does talk about the benefits of EAS and which products he uses, but it’s woven into the piece that mainly focuses on his workout routine.

No word yet on a followup to watch Brown rehab his injured thumb.

Categories: Advertising (79), Endorsements (20), Miami Dolphins (186), NFL (178)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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