Two years ago, when he was still playing for the Heat, Shaquille O’Neal formed a real estate venture aimed at developing “lifestyle” redevelopment projects in cities nationwide. The O’Neal Group launched with its first project being a partnership with the developer of Metropolitan Miami, a downtown Miami complex of condos, a hotel, office and entertainment space.

This week, O’Neal, now center for the Phoenix Suns, announced a new project, this one in in downtown Newark, N.J., near where O’Neal grew up. According to a story in the Newark Star-Ledger, Boraie O’Neal Urban Development is planning a $90 million, 25-story condo tower. Read the story here.