The Business & Pleasure of Sports



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Shaq’s real estate venture


Two years ago, when he was still playing for the Heat, Shaquille O’Neal formed a real estate venture aimed at developing “lifestyle” redevelopment projects in cities nationwide. The O’Neal Group launched with its first project being a partnership with the developer of Metropolitan Miami, a downtown Miami complex of condos, a hotel, office and entertainment space.

This week, O’Neal, now center for the Phoenix Suns, announced a new project, this one in in downtown Newark, N.J., near where O’Neal grew up. According to a story in the Newark Star-Ledger, Boraie O’Neal Urban Development is planning a $90 million, 25-story condo tower. Read the story here.


Categories: NBA (139)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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