The Business & Pleasure of Sports

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Wade renews with McDavid

Olympic gold medalist and Heat guard Dwyane Wade has renewed his endorsement deal with McDavid Inc., Illinois-based maker of HexPad protective apparel Wade routinely wears.

After a three-year deal signed in 2005 expired, Wade has signed on to promote the company for another two years, the firm announced this week. Financial terms were not disclosed.

You’ve regularly seen him wear the company’s Hex Power Shooter Arm Sleeve, among other items.

”Dwyane is the perfect example of how McDavid can help athletes stay in the game,” McDavid Vice President Terry Fee said in a statement. “He was among the first in the NBA to make HexPad an everyday piece of equipment. After rehabbing from a string of injuries Dwyane felt secure enough wearing HexPad to not only get back on the court but perform at the highest level.”

The company partners with a number of other athletes including Arizona Cardinals and former Hurricanes running back Edgerrin James and Golden State Warriors forward Corey Maggette, as well as international soccer, basketball and volleyball players.

Categories: Apparel (55), Endorsements (20), Miami Heat (174)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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