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Beasley signs with adidas


Heat rookie Michael Beasley confirmed today that he has signed a shoe deal with adidas. The deal was first reported by the SportsBusiness Journal’s Liz Mullen, but Beasley, the No. 2 pick overall, spoke briefly about it this afternoon to reporters, including our Heat beat writer, Ira Winderman.

"It was the best situation for me," Beasley said. "I've been playing in adidas since I was 13 years old. I established a relationship with some of the guys on the staff and financially it was the best situation for me and my family."

Read the rest of Ira’s story here.

Mullen reported that Steven Reed, Beasley’s business manager, said his client agreed to the deal “enthusiastically” because adidas is the brand he’s worn “his whole playing life.”

Clearly Beasley has worn other shoes, including Nike’s Jordan brand. CNBC sports business reporter Darren Rovell looks at why Reed’s comment doesn’t make sense here.

Categories: Endorsements (20), Miami Heat (174), Shoes (15)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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