Heat rookie Michael Beasley confirmed today that he has signed a shoe deal with adidas. The deal was first reported by the SportsBusiness Journal’s Liz Mullen, but Beasley, the No. 2 pick overall, spoke briefly about it this afternoon to reporters, including our Heat beat writer, Ira Winderman.
"It was the best situation for me," Beasley said. "I've been playing in adidas since I was 13 years old. I established a relationship with some of the guys on the staff and financially it was the best situation for me and my family."
Read the rest of Ira’s story here.
Mullen reported that Steven Reed, Beasley’s business manager, said his client agreed to the deal “enthusiastically” because adidas is the brand he’s worn “his whole playing life.”
Clearly Beasley has worn other shoes, including Nike’s Jordan brand. CNBC sports business reporter Darren Rovell looks at why Reed’s comment doesn’t make sense here.