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Beasley signs with adidas

Heat rookie Michael Beasley confirmed today that he has signed a shoe deal with adidas. The deal was first reported by the SportsBusiness Journal’s Liz Mullen, but Beasley, the No. 2 pick overall, spoke briefly about it this afternoon to reporters, including our Heat beat writer, Ira Winderman.

"It was the best situation for me," Beasley said. "I've been playing in adidas since I was 13 years old. I established a relationship with some of the guys on the staff and financially it was the best situation for me and my family."

Read the rest of Ira’s story here.

Mullen reported that Steven Reed, Beasley’s business manager, said his client agreed to the deal “enthusiastically” because adidas is the brand he’s worn “his whole playing life.”

Clearly Beasley has worn other shoes, including Nike’s Jordan brand. CNBC sports business reporter Darren Rovell looks at why Reed’s comment doesn’t make sense here.

POSTED IN: Endorsements (9), Miami Heat (62), Shoes (8)

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Comments

First I would like to say you make it very enjoyable to read about the current happenings inside the sports business world. I feel that Beasley's decision to sign with Adidas has an abundance of upside for both parties. Adidas will get a young star to add to there current stable of players such as Dwight Howard and Josh Smith, and Beasley's blossoming personality will help carry a brand that has been in the process of retooling to better there ability to compete with Nike. Adidas will allow Beasley to show himself through there team first advertising scheme without being overshadowed by larger then life stars such as Kobe Bryant and Lebron James which will undoubtedly help build the Beasley brand . I am wondering if you would agree, and I hope that in your next posts you decide to dive deeper into the deal and its benefits for both parities involved. I hope you continue to post articles and I wait eagerly to hear what you have to say next. I have added a link to your website to allow my readers to read differing opinions and diversify there understanding of what is going in the the world of sports business. Thank you for your time and I hope to hear what you have to say.

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About the Author

SARAH TALALAY
After a decade as a news reporter in New Jersey, Southern California, Chicago and South Broward, Talalay decided to trade in covering meetings about city government and schools for meetings about sports deals and stadium finance...
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