The Business & Pleasure of Sports

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Giant jerseys help make a statement

heat%40macys23.jpgWhen the Orlando Magic unveiled its new jerseys this afternoon it had some big help. Really, really big help: A 15-foot tall inflatable jersey that measures 22 feet from cuff to cuff.

The giant jerseys, billed as the “world’s largest jersey,” are the work of Action Sports America, a company that started 14 years ago and has made the giant jerseys for the past decade. They’re used to promote new teams, new uniforms, big events, college football games, says company founder Doug Verb.

They’re hand-sewn, hand-painted and cost $6,500 to $7,500. They’ve even been made to fit over statues, like the Flyers jersey that covered the statue of William Penn atop Philadelphia City Hall. Verb says he’s up to 237 different jerseys. panthfront.jpg

South Florida sports fans have probably seen the company’s handiwork at the Panthers or when the Heat won the NBA Championship in 2006. Or perhaps at Zo’s Summer Groove.

This afternoon, a giant Magic jersey stood outside the Cheyenne Saloon, where the new 20th anniversary uniforms were unveiled inside.

Action Sports America is also responsible for the hot dog launcher and inflatable Big Balls that mascots can get inside for promotional events and, of course, human bowling.

Categories: Apparel (55), Florida Panthers (108), Miami Heat (174), NBA (139), Promotions (120)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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