A running theme in Heat guard Dwyane Wade’s life as a basketball player has been disproving his critics. That sentiment comes up again and again in the Heat’s “Something to Prove” television and radio advertising campaign for the 2008-09 season.
Now you’ll see it in an ad for Wade’s new Converse shoe, the Wade 4, that begins airing on Tuesday in conjunction with the $90 shoe’s release. The tagline for the ad is “Wade’s belief is stronger than your doubt.”
In addition, the Wade 4 is all about Wade stepping up his game in the fourth quarter – the last 12 minutes of the game. That’s why there are 12 red chevron stripes on the sole of the shoe. Other details, include the his sons' names -- Zion and Zaire -- on the tongue of each shoe and the date 6/20 on one lace and 2006 on the other to remind him of his MVP performance in the Heat’s 2006 NBA championship.
Watch the ad here: