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D Wade’s new kicks: the Wade 4



A running theme in Heat guard Dwyane Wade’s life as a basketball player has been disproving his critics. That sentiment comes up again and again in the Heat’s “Something to Prove” television and radio advertising campaign for the 2008-09 season.

Now you’ll see it in an ad for Wade’s new Converse shoe, the Wade 4, that begins airing on Tuesday in conjunction with the $90 shoe’s release. The tagline for the ad is “Wade’s belief is stronger than your doubt.”

In addition, the Wade 4 is all about Wade stepping up his game in the fourth quarter – the last 12 minutes of the game. That’s why there are 12 red chevron stripes on the sole of the shoe. Other details, include the his sons' names -- Zion and Zaire -- on the tongue of each shoe and the date 6/20 on one lace and 2006 on the other to remind him of his MVP performance in the Heat’s 2006 NBA championship.

Watch the ad here:

Categories: Miami Heat (174), Shoes (15)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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