South Florida Sun-Sentinel


For more Sun-Sentinel sports business coverage, click here.

previous Previous entry: Marlins Stadium Update No. 100,308
previous Next entry: Where’s the beef in the baseball playoffs?

Back to main page

D-Wade and Charles Barkley are back

T-Mobile and the NBA are announcing today a multi-year extension to their partnership that began in 2005.

The partnership includes the NBA, WNBA and now the NBA Development League. In addition, Heat guard Dwyane Wade and Charles Barkley will film new T-Mobile ads to add to the popular ad campaign that has previously shown Wade’s effort to be included in Barkley’s "Fave 5." Perhaps Wade is regretting being among Barkley’s "Fave 5," after Barkley took that as license to call Wade at all hours of the day and night.

No word yet on details of the campaign.

In addition to the ads, T-Mobile will continue and expand its platform of fan involvement programs that include NBA All-Star balloting, fan voting for top performers in the Finals, rookie of the month and other honors. There will also be in-arena signage and promotions.

POSTED IN: Advertising (41), Miami Heat (62), NBA (42)

Discuss this entry

Post a comment

To help keep spam off our site, please enter the letter "j" in the field below:

About the Author

SARAH TALALAY
After a decade as a news reporter in New Jersey, Southern California, Chicago and South Broward, Talalay decided to trade in covering meetings about city government and schools for meetings about sports deals and stadium finance...
< More >
Powered by Movable Type 3.36
Hosted by LivingDot

Add to Technorati Favorites

Business Blogs - Blog Catalog Blog Directory