D-Wade and Charles Barkley are back
T-Mobile and the NBA are announcing today a multi-year extension to their partnership that began in 2005.
The partnership includes the NBA, WNBA and now the NBA Development League. In addition, Heat guard Dwyane Wade and Charles Barkley will film new T-Mobile ads to add to the popular ad campaign that has previously shown Wade’s effort to be included in Barkley’s "Fave 5." Perhaps Wade is regretting being among Barkley’s "Fave 5," after Barkley took that as license to call Wade at all hours of the day and night.
No word yet on details of the campaign.
In addition to the ads, T-Mobile will continue and expand its platform of fan involvement programs that include NBA All-Star balloting, fan voting for top performers in the Finals, rookie of the month and other honors. There will also be in-arena signage and promotions.
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
