The Business & Pleasure of Sports

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Heat responds to the economy with $5 tickets

Last season, the Heat sold $10 season tickets in the 400 level at AmericanAirlines Arena. This season, $10 will get you a 300 level seat and for $5 you can sit in the 400 level.

Responding to the difficult economy, the Heat is also offering a concession special at its 11 Monday night games: 16-ounce sodas and a box of popcorn for $1 each. The team is billing the promotion as “Monday Night Madness” and points out that for $7, you can get a game ticket in the 400 level, a soda and snack.

Other promotions this season include a "Guys Night Out," which features a game ticket, promotional size beer or soft drink, regular size hot dog and a half-time meet and greet with the Heat Dancers. Those specials are limited to certain nights.

“We’re all feeling the pinch and coping with the stress of living through tough economic times,” Eric Woolworth, Heat president of business operations, said in a statement. “We thought this was a great way to give all fans an opportunity to see a Heat game and grab a snack for less than the cost of going to the movies.”

Categories: Miami Heat (174), Promotions (120), Tickets (126)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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