Last season, the Heat sold $10 season tickets in the 400 level at AmericanAirlines Arena. This season, $10 will get you a 300 level seat and for $5 you can sit in the 400 level.
Responding to the difficult economy, the Heat is also offering a concession special at its 11 Monday night games: 16-ounce sodas and a box of popcorn for $1 each. The team is billing the promotion as “Monday Night Madness” and points out that for $7, you can get a game ticket in the 400 level, a soda and snack.
Other promotions this season include a "Guys Night Out," which features a game ticket, promotional size beer or soft drink, regular size hot dog and a half-time meet and greet with the Heat Dancers. Those specials are limited to certain nights.
“We’re all feeling the pinch and coping with the stress of living through tough economic times,” Eric Woolworth, Heat president of business operations, said in a statement. “We thought this was a great way to give all fans an opportunity to see a Heat game and grab a snack for less than the cost of going to the movies.”