Last year, Boston Red Sox center fielder Jacoby Ellsbury made sure Americans got a free lunch (taco) from Taco Bell when he stole second base during Game 2 of the 2007 World Series.
Taco Bell, which isn’t releasing the number of free tacos it dispensed last year other than to say it was in the “millions,” plans to serve up free tacos again this year. The quick service restaurant hopes the offer of a free Crunchy Season Beef Taco will help brighten these difficult times for consumers. After all, the company says there’s been a stolen base in every Fall Classic since 1990.
“Last year we gave away millions of tacos to America, and based on the wild popularity with consumers, we’re bringing back the promotion,” said David Ovens, Taco Bell Corp.’s chief marketing officer said in a statement. “With consumer sentiment near all time lows, ‘Steal A Base, Steal A Taco’ is our way of extending the magic of the World Series to everybody by celebrating the game and rewarding fans, no matter which team you root for.”
Taco Bell is in its fifth year as an official MLB sponsor and has hosted a range of promotions, which didn’t produce free tacos, such as when a player had to hit a home run to left or left center field during Game 3 of the 2006 World Series.
Redemption is once again limited to specific times, but Taco Bell has extended the time by an hour this year. If the first base is stolen during Games 1, 2, 3, or 4, consumers can pick up a Crunchy Seasoned Beef Taco (retail value 91 cents) between 2 and 6 p.m. local time on Tuesday, Oct. 28; if it occurs in Games 5, 6 or 7, the redemption period is 2-6 p.m. Monday, Nov. 3. One taco per customer.
In addition, Taco Bell will make a $20,000 donation in the name of the player who steals the first base of the series to the Boys & Girls Clubs of America.
Meanwhile, politics will play a role in the World Series, too. Presidential candidates Sens. John McCain and Barack Obama are reading quotes from famous Americans, including Martin Luther King Jr., and former presidents Franklin D. Roosevelt and John F. Kennedy, about baseball serving as “a beacon of hope through some of America’s difficult eras,” according to a FoxSports press release. The quotes will be included in the opening segments of Fox's World Series broadcasts.