With his gold medal performance at the Beijing Olympics, renewed health and drive to make the Heat competitive again, Dwyane Wade made for a compelling player to feature in the NBA’s “Where Amazing Happens” ad campaign.
His personal journey to the NBA, to the Heat’s 2006 NBA championship and beyond are documented through photos – which he selected – in one of a new series of ads in the campaign that will air during the NBA season tip off on ESPN, TNT and NBA TV. You can watch the spot here.
The campaign, which launched last year, became so popular that NBA fans began making their own versions – including humorous ones – and posting them on YouTube.
This year, the Dallas Mavericks’ Dirk Nowitzki and Orlando Magic’s Dwight Howard will also be featured in their own personal journey versions of the ad. Other ads in the campaign will be multi-player spots that include Chris Paul, Chris Bosh, Tayshaun Prince, LeBron James, Shaquille O’Neal, Kevin Garnett, Steve Nash and Paul Pierce, among others.