The Business & Pleasure of Sports

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Got a cool $3 million for a Super Bowl ad?

Turns out that rapid Super Bowl ad buying recorded in September has slowed down significantly. NBC says it has eight 30-second spots still available during Super Bowl XLIII in Tampa on Feb. 1.

NBC, broadcaster of the 2009 game, says about 59 spots during the game have been spoken for and are running about $3 million each. That’s up from about $2.7 million last year. But the company also told the Associated Press it is negotiations for the remaining spots.

Regular Super Bowl advertiser General Motors announced in September it would skip the Super Bowl. FedEx Corp., Garmin Ltd. And are also not buying ads this time.

Monster Worldwide, however, which hasn’t bought an ad since the 2004, game will be back and competing with ads from Probably not a bad spend, given how many people have lost their jobs and are looking for work.

Categories: Advertising (79), NFL (178), Super Bowl (53)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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