Turns out that rapid Super Bowl ad buying recorded in September has slowed down significantly. NBC says it has eight 30-second spots still available during Super Bowl XLIII in Tampa on Feb. 1.
NBC, broadcaster of the 2009 game, says about 59 spots during the game have been spoken for and are running about $3 million each. That’s up from about $2.7 million last year. But the company also told the Associated Press it is negotiations for the remaining spots.
Regular Super Bowl advertiser General Motors announced in September it would skip the Super Bowl. FedEx Corp., Garmin Ltd. And Salesgenie.com are also not buying ads this time.
Monster Worldwide, however, which hasn’t bought an ad since the 2004, game will be back and competing with ads from CareerBuilder.com. Probably not a bad spend, given how many people have lost their jobs and are looking for work.