South Florida Sun-Sentinel


For more Sun-Sentinel sports business coverage, click here.

previous Previous entry: Marlins Stadium Update No. 2012
previous Next entry: Panthers want to turn Black Friday blue

Back to main page

Got a cool $3 million for a Super Bowl ad?

Turns out that rapid Super Bowl ad buying recorded in September has slowed down significantly. NBC says it has eight 30-second spots still available during Super Bowl XLIII in Tampa on Feb. 1.

NBC, broadcaster of the 2009 game, says about 59 spots during the game have been spoken for and are running about $3 million each. That’s up from about $2.7 million last year. But the company also told the Associated Press it is negotiations for the remaining spots.

Regular Super Bowl advertiser General Motors announced in September it would skip the Super Bowl. FedEx Corp., Garmin Ltd. And Salesgenie.com are also not buying ads this time.

Monster Worldwide, however, which hasn’t bought an ad since the 2004, game will be back and competing with ads from CareerBuilder.com. Probably not a bad spend, given how many people have lost their jobs and are looking for work.

POSTED IN: Advertising (41), NFL (51), Super Bowl (16)

Discuss this entry

Comments

Any chance to get exposure for my tags since I am now NFL Superbowl licensed for Tampa

Post a comment

To help keep spam off our site, please enter the letter "x" in the field below:

About the Author

SARAH TALALAY
After a decade as a news reporter in New Jersey, Southern California, Chicago and South Broward, Talalay decided to trade in covering meetings about city government and schools for meetings about sports deals and stadium finance...
< More >
Powered by Movable Type 3.36
Hosted by LivingDot

Add to Technorati Favorites

Business Blogs - Blog Catalog Blog Directory