Panthers launch YouTube channel
The Panthers’ parent company, Sunrise Sports & Entertainment, has launched a Panthers channel on YouTube aimed at providing and receiving fan-generated videos to extend the team’s brand.
The company is considering it an extension of GrowlTV, which is the online video section of the team’s Web site. That’s where you’ll find player and broadcaster interviews, highlights and other features.
The YouTube channel already includes interviews with players, videos made by fans, and Stanley C. Panther playing prankster.
"Based on the popularity of GrowlTV on FloridaPanthers.com, now is the perfect time to establish a channel on YouTube and provide even more video content for our online community," Chad Johnson, SSE senior vice president of sales and marketing, said in a statement. "I am confident that this relationship will lead to even greater exposure for the Florida Panthers brand and a new dimension of team access for our technologically savvy fanbase."
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
