The Panthers’ parent company, Sunrise Sports & Entertainment, has launched a Panthers channel on YouTube aimed at providing and receiving fan-generated videos to extend the team’s brand.

The company is considering it an extension of GrowlTV, which is the online video section of the team’s Web site. That’s where you’ll find player and broadcaster interviews, highlights and other features.

The YouTube channel already includes interviews with players, videos made by fans, and Stanley C. Panther playing prankster.

"Based on the popularity of GrowlTV on FloridaPanthers.com, now is the perfect time to establish a channel on YouTube and provide even more video content for our online community," Chad Johnson, SSE senior vice president of sales and marketing, said in a statement. "I am confident that this relationship will lead to even greater exposure for the Florida Panthers brand and a new dimension of team access for our technologically savvy fanbase."