The Business & Pleasure of Sports

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The greening of NASCAR

NASCAR, by its very nature, is the anti-green sport: fuel, fast cars, tires upon tires.

But that doesn’t mean efforts aren’t being made to recycle and cut down on printing.

Going to Homestead-Miami Speedway this weekend for Ford Championship Weekend? You’ll find recycling bins throughout the concourse and hospitality areas. Workers will sweep the grandstand twice after each race – first for items that can be recycled, a second time to collect the trash.

OD-Thumb-Drives-for-NASCAR2.jpgMeanwhile, NASCAR is becoming more conscientious about its printing. For the 2009 season, media guides will be available in English, Spanish and French, but there will be fewer paper copies. The sport plans to print 1,750 media guides down from 6,000 and supplement those with some 2,000 flash drives that will include the media guides. Delray Beach-based Office Depot, a NASCAR sponsor, will supply the flash drives.Coumbus-Nascar-Car2.jpg

And speaking of sponsors, Camping World CEO Marcus Lemonis has taken an unusual step for Saturday’s Nationwide Series Ford 300: covering Ryan Newman’s No. 33 Camping World Chevrolet with the colors and logo of Christopher Columbus High School. The car will not feature the names of any companies – just the colors and logo for the all-boys Catholic high school in Miami in celebration of the school’s 50th anniversary.

Lemonis is a 1991 graduate of the school. The value of putting the school’s name on the car is estimated at $250,000. Camping World agreed last month to a seven-year deal to title sponsor NASCAR’s truck series beginning next season.

Categories: Auto Racing (42), Sponsorship (101)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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