The Business & Pleasure of Sports

<< Previous entry: Marketing the Heat

>> Next entry: Ross to expand Dolphins ownership before next season

Under Armour to cover Texas Tech sports

Could it be a better time to outfit Texas Tech?

With the football team’s resounding 56-20 win over Oklahoma State on Saturday, it is now vying for the No. 1 spot in the BCS polls with Alabama. Texas Tech is now first in the computer rankings and second in both the Harris and USA Today Coaches polls.

Already in the midst of a five-year agreement – that began in 2006 -- with the football team, Under Armour is to announce Monday in Lubbock that it will outfit all 17 of Texas Tech’s teams. The new five-year $11 million agreement includes uniforms, other apparel and shoes. The partnership with men’s basketall begins this season with the other relationships launching in July 2009.

The Baltimore-based company already has partnerships with the University of Maryland, Auburn, University of South Florida, University of South Carolina, University of Hawaii and the University of Utah.

Categories: Apparel (55)

Leave a Reply


You share in the community, so we just ask that you keep things civil. Leave out the personal attacks. Do not use profanity, ethnic or racial slurs, or take shots at anyone's sexual orientation or religion. If you can't be nice, we reserve the right to remove your material and ban users who violate our Terms of Service.

About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
Connect with me

Search this blog
E-mail newsletters
Get the news that matters to you delivered to your inbox. Breaking news, hurricane alerts, news from your neighborhood, and more. Click here to sign up for our newsletters. It is fast, easy and free!