The Business & Pleasure of Sports

<< Previous entry: Marlins Stadium Update No. 411

>> Next entry: Marlins Stadium Update No. 560,222

Panthers pin hopes on pin promotion

Pins2.jpgTaking a page from Disney, the Panthers will launch a collectible pin-trading program at Sunday’s game against the Colorado Avalanche at BankAtlantic Center.

Ushers and other team staffers will be wearing collectible pins on lanyards that fans can trade for with their own NHL- and hockey-related pins they bring with them or that they purchase at the game. Pins will be sold for $6.95 and $12.95 at a pin stand at Section 125 of the arena.

Panthers President Michael Yormark came up with the idea this fall when he saw pin trading occurring during a visit to Disney World with his daughter, Sophia. He said he “was amazed at the reaction from children of all ages. I do believe it will work here and potentially pull more families and children to our Panthers games.”

The Panthers have been boosting family-friendly activities and areas at the arena, including the Kids Korner, which launched last season and features games, activities and kids’ menu items, including mini-pizzas and caramel apples.

Additionally, IT’SUGAR, the chain of candy stores, has partnered with the Panthers this year and opened a store on the plaza level, where fans can buy old-fashioned sweets in bags by weight.

Categories: Florida Panthers (108), NHL (56), Promotions (120)

Leave a Reply


You share in the community, so we just ask that you keep things civil. Leave out the personal attacks. Do not use profanity, ethnic or racial slurs, or take shots at anyone's sexual orientation or religion. If you can't be nice, we reserve the right to remove your material and ban users who violate our Terms of Service.

About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
Connect with me

Search this blog
E-mail newsletters
Get the news that matters to you delivered to your inbox. Breaking news, hurricane alerts, news from your neighborhood, and more. Click here to sign up for our newsletters. It is fast, easy and free!