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Panthers pin hopes on pin promotion

Pins2.jpgTaking a page from Disney, the Panthers will launch a collectible pin-trading program at Sunday’s game against the Colorado Avalanche at BankAtlantic Center.

Ushers and other team staffers will be wearing collectible pins on lanyards that fans can trade for with their own NHL- and hockey-related pins they bring with them or that they purchase at the game. Pins will be sold for $6.95 and $12.95 at a pin stand at Section 125 of the arena.

Panthers President Michael Yormark came up with the idea this fall when he saw pin trading occurring during a visit to Disney World with his daughter, Sophia. He said he “was amazed at the reaction from children of all ages. I do believe it will work here and potentially pull more families and children to our Panthers games.”

The Panthers have been boosting family-friendly activities and areas at the arena, including the Kids Korner, which launched last season and features games, activities and kids’ menu items, including mini-pizzas and caramel apples.

Additionally, IT’SUGAR, the chain of candy stores, has partnered with the Panthers this year and opened a store on the plaza level, where fans can buy old-fashioned sweets in bags by weight.

POSTED IN: Florida Panthers (42), NHL (15), Promotions (50)

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I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Sharon

http//www.autoloans101.info

hey guys! - don't waste your time making pins of stanley and the players - MAKE ICE DANCER PINS!!! - go panthers all the way to the playoffs! ~ xoxo, your fans; dani & josi

I'm working at Disney World right now. Pin Trading is STUPID POPULAR. Disney started the program to celebrate New Year's 2000. It was supposed to be a 1 year program. This Jan 1st will be NINE years.

As long as the Panthers make ENOUGH pins to keep it varied and keep fans wanting more, this is a great move.

Winning games helps attendance.

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About the Author

SARAH TALALAY
After a decade as a news reporter in New Jersey, Southern California, Chicago and South Broward, Talalay decided to trade in covering meetings about city government and schools for meetings about sports deals and stadium finance...
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