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South Florida's teams fall in brand index rankings


What a difference a lousy year makes.

Turnkey Sports & Entertainment released the results of its second annual Team Brand Index survey last week of all 122 NFL, NBA, MLB and NHL teams. The survey, which is purchased by teams and sponsors, measures the brand strength of each team based on the perceptions of fans in those markets.

The company surveyed 12,000 sports fans in 47 U.S. and Canadian markets on their perceptions of the team’s entertainment value, players, ownership and other factors. All four of South Florida’s teams fell in fans’ estimation between the 2007 and 2008 studies, especially the Heat, which was ahead of the Dolphins in the 2007 study. Here’s where the teams rank among the 122 in this year’s survey compared to last year:

Team 2008 rank; 2007 rank
Dolphins: 55; 42
Heat: 65; 33
Marlins: 78; 70
Panthers: 103; 99

THE TOP 5
Green Bay Packers
Boston Red Sox
Pittsburgh Steelers
New England Patriots
Indianapolis Colts

THE BOTTOM 5
New York Islanders
Indiana Pacers
New Jersey Nets
New York Knicks
Seattle SuperSonics*

*The survey was conducted before the SuperSonics moved this season to Oklahoma City

Categories: Florida Marlins (193), Florida Panthers (108), MLB (110), Miami Dolphins (186), Miami Heat (174), NBA (139), NFL (178), NHL (56)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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