The Business & Pleasure of Sports

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The Heat offers a ticket deal for educators

The Heat is expecting a big crowd – possibly a full house – for tonight’s game against the Atlanta Hawks. The team’s won four games in a row and crowds tend to pick up during the holiday season.

But filling seats hasn’t been easy this season. That’s one reason the team launched the “Educator Appreciation Program” -- to help out South Florida school district employees and try to fill seats. School district employees in Broward, Palm Beach, Miami-Dade, Monroe and Collier counties can get one free ticket to select games this season (based on availability) and additional tickets – for friends, family and students -- at a discount.

The idea is to honor educators and fill seats. After all, the Heat expects school district employees, who take advantage of the offer, won’t want to attend alone. The program is in effect for these games:

Monday v. Milwaukee Bucks
Jan. 3 v. New Jersey Nets
Jan. 26 v. Atlanta Hawks
Feb. 2 v. LA Clippers
Feb. 8 v. Charlotte Bobcats
Feb. 18 v. Minnesota Timberwolves
March 14 v. Utah Jazz

Employees will need to provide proof they work at one of the participating school districts. To take advantage of the program, call 786-777-DUNK or visit the Verizon Wireless Ticket Office at AmericanAirlines Arena, Monday through Friday, 10 a.m. to 5 p.m.; and at noon on Saturdays, when there is a Heat game.

Categories: Miami Heat (174), Promotions (120), Tickets (126)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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