South Florida Sun-Sentinel


For more Sun-Sentinel sports business coverage, click here.

previous Previous entry: Marlins Stadium Update No. 560,222
previous Next entry: Colts capitalize on sponsor relationships

Back to main page

The NBA’s Christmas Day gifts

LBJ-wide.jpgThe NBA must be in a giving mood. In addition to a record five nationally televised games on Christmas Day, there will be plenty of extras surrounding the games.

The league is introducing a series of new comical ads in its popular “Where Amazing Happens” campaign. These ads feature the “Amazing Tour Bus” – a mini double-decker bus complete with an open roof filled with fans on a tour of some insider NBA moments: on the practice court with Greg Oden, during a game with Pau Gasol, and in the locker room with LeBron James.

The spots were directed by Randy Krallman of the talking baby E*Trade commercials and feature character actor Joey Slotnick, who has been on Boston Public, Boston Legal and Family Guy. Check out Oden’s spot here and behind the scenes filming from James’ ad, where we see him sing to Cyndi Lauper’s "Time After Time." The league is launching nba.com/tour with extra features such as James’ favorite songs, which will be available on iTunes.

Meanwhile, if you have extra holiday cash or didn’t get enough gifts, the league is offering fans a chance to bid on the jerseys players wear during the Christmas Day games. There will be a total of 120 jerseys, each featuring a Christmas Day patch – with snowflake and NBA logo – and a tag to mark the event. Interested fans can bid at NBA.com at the tipoff of each game. These are the matchups:

New Orleans v. Orlando (noon, ESPN)
San Antonio v. Phoenix (2:30 p.m., ABC)
Boston v. Los Angeles (5 p.m., ABC)
Washington v. Cleveland (8 p.m., TNT)
Dallas v. Portland (10:30 p.m., TNT)

POSTED IN: Advertising (41), Apparel (22), NBA (42)

Discuss this entry

Comments

Great post! Thanks a lot................

Post a comment

To help keep spam off our site, please enter the letter "r" in the field below:

About the Author

SARAH TALALAY
After a decade as a news reporter in New Jersey, Southern California, Chicago and South Broward, Talalay decided to trade in covering meetings about city government and schools for meetings about sports deals and stadium finance...
< More >
Powered by Movable Type 3.36
Hosted by LivingDot

Add to Technorati Favorites

Business Blogs - Blog Catalog Blog Directory