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The NBA’s Christmas Day gifts

LBJ-wide.jpgThe NBA must be in a giving mood. In addition to a record five nationally televised games on Christmas Day, there will be plenty of extras surrounding the games.

The league is introducing a series of new comical ads in its popular “Where Amazing Happens” campaign. These ads feature the “Amazing Tour Bus” – a mini double-decker bus complete with an open roof filled with fans on a tour of some insider NBA moments: on the practice court with Greg Oden, during a game with Pau Gasol, and in the locker room with LeBron James.

The spots were directed by Randy Krallman of the talking baby E*Trade commercials and feature character actor Joey Slotnick, who has been on Boston Public, Boston Legal and Family Guy. Check out Oden’s spot here and behind the scenes filming from James’ ad, where we see him sing to Cyndi Lauper’s "Time After Time." The league is launching with extra features such as James’ favorite songs, which will be available on iTunes.

Meanwhile, if you have extra holiday cash or didn’t get enough gifts, the league is offering fans a chance to bid on the jerseys players wear during the Christmas Day games. There will be a total of 120 jerseys, each featuring a Christmas Day patch – with snowflake and NBA logo – and a tag to mark the event. Interested fans can bid at at the tipoff of each game. These are the matchups:

New Orleans v. Orlando (noon, ESPN)
San Antonio v. Phoenix (2:30 p.m., ABC)
Boston v. Los Angeles (5 p.m., ABC)
Washington v. Cleveland (8 p.m., TNT)
Dallas v. Portland (10:30 p.m., TNT)

Categories: Advertising (79), Apparel (55), NBA (139)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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