The Business & Pleasure of Sports

<< Previous entry: Dolphins go green

>> Next entry: Gators donuts

Dolphins gain on the business side, too

A record-breaking and energized crowd of 74,240 attended Sunday’s Dolphins-Baltimore Ravens first-round playoff game at Dolphin Stadium, many decked in aqua and orange and swelled with a pride for their team they hadn’t felt in years.

The Dolphins had a remarkable and historic turnaround on the field going from an NFL-worst 1-15 in 2007 to AFC East Division champion with an 11-5 regular season record this year, before losing to the Ravens 27-9.

Off the field they’ve made strides, too.

According to the NFL, the team ranks just below the top 10 in merchandise sales on and saw sales rise almost 75 percent in 2008 compared with the previous year.

In addition, Ronnie Brown’s jersey was in the top 30 and Chad Pennington’s made the top 50. The NFL will only release the top 10 teams and top 25 jerseys. See the full list of teams and jerseys below.

Meanwhile, team officials say new season ticket sales are better than ever. Sales of season tickets fell to approximately 50,000 this season, down from 54,465 in 2007 and 61,121 in 2006. Team officials wouldn’t release specific numbers, but are pleased with progress they see already.

“All the indicators are very positive,” said Scott Loft, Dolphins vice president of ticket sales and service. “Our deposits are way higher than they have been in the recent past for new season ticket holders.”

The team has been accepting $100 per seat deposits for new season tickets since early December, as a way to offer fans priority behind current season ticket holders for seating, but ahead of individual ticket buyers. They also got playoff priority before the general public. “The number is higher than it has been certainly in this decade for new deposits year over year,” Loft said.

Loft said a decision about ticket prices for next season has not been determined. Renewal notices will go out around Feb. 1.

Here are the NFL’s rankings for team and jersey sales between April 1 and Dec. 31 at


1 Dallas Cowboys
2 New York Giants
3 Pittsburgh Steelers
4 New York Jets
5 Chicago Bears
6 New England Patriots
7 Washington Redskins
8 Philadelphia Eagles
9 Green Bay Packers
10 Indianapolis Colts


1 Brett Favre, New York Jets
2 Tony Romo, Dallas Cowboys
3 Eli Manning, New York Giants
4 Troy Polamalu, Pittsburgh Steelers
5 Adrian Peterson, Minnesota Vikings
6 Peyton Manning, Indianapolis Colts
7 Marion Barber, Dallas Cowboys
8 Jason Witten, Dallas Cowboys
9 LaDainian Tomlinson, S.D. Chargers
10 Ben Roethlisberger, Pittsburgh Steelers
11 Brian Westbrook, Philadelphia Eagles
12 Tom Brady, New England Patriots
13 Terrell Owens, Dallas Cowboys
14 Brian Urlacher, Chicago Bears
15 Matt Ryan, Atlanta Falcons
16 Brandon Jacobs, New York Giants
17 Jay Cutler, Denver Broncos
18 Hines Ward, Pittsburgh Steelers
19 Devin Hester, Chicago Bears
20 DeMarcus Ware, Dallas Cowboys
21 Randy Moss, New England Patriots
22 Chris Cooley, Washington Redskins
23 Joe Flacco, Baltimore Ravens
24 Matt Forte, Chicago Bears
25 Drew Brees, New Orleans Saints

Categories: Miami Dolphins (186), NFL (178)

Leave a Reply


You share in the community, so we just ask that you keep things civil. Leave out the personal attacks. Do not use profanity, ethnic or racial slurs, or take shots at anyone's sexual orientation or religion. If you can't be nice, we reserve the right to remove your material and ban users who violate our Terms of Service.

About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
Connect with me

Search this blog
E-mail newsletters
Get the news that matters to you delivered to your inbox. Breaking news, hurricane alerts, news from your neighborhood, and more. Click here to sign up for our newsletters. It is fast, easy and free!