Heat guard Dwyane Wade made Charles Barkley’s “Fave 5” and their pairing in T Mobile’s humorous ads landed them in Time magazine’s “Top 10 TV ads of 2008.”
But now, according to Advertising Age, T Mobile is pulling the plug on the ads after Barkley’s drunk driving arrest on New Year’s Eve. Barkley, an NBA analyst with TNT Sports, has agreed to take a leave of absence from the network. A T Mobile spokesman told Ad Age the spots featuring Barkely would be replaced with general ads.
Wade told our Heat beat writer Ira Winderman that the latest in the series of ads had already been shot and was slated to break during NBA All-Star Weekend in mid-February.