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T Mobile drops Wade-Barkley ads

Heat guard Dwyane Wade made Charles Barkley’s “Fave 5” and their pairing in T Mobile’s humorous ads landed them in Time magazine’s “Top 10 TV ads of 2008.”

But now, according to Advertising Age, T Mobile is pulling the plug on the ads after Barkley’s drunk driving arrest on New Year’s Eve. Barkley, an NBA analyst with TNT Sports, has agreed to take a leave of absence from the network. A T Mobile spokesman told Ad Age the spots featuring Barkely would be replaced with general ads.

Wade told our Heat beat writer Ira Winderman that the latest in the series of ads had already been shot and was slated to break during NBA All-Star Weekend in mid-February.

Categories: Advertising (79), Miami Heat (174)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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