The Business & Pleasure of Sports

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Tony Stewart strengthens local ties with Office Depot, Burger King

tony-with-car-2.jpgNASCAR Sprint Cup driver Tony Stewart appears to have easily made the switch of depots this year. Stewart, who has replaced his longtime primary sponsor Home Depot with a co-primary sponsorship between Office Depot and Old Spice, visited the Boca Raton campus of the office products retailer earlier this month.

He signed autographs, posed for photos with employees and talked about what it’s like to run his own race team. And as he was getting ready to leave the stage, where he’d spoken with employees, he said, “Oh, one more thing,” and then he surprised Office Depot officials by pledging a $100,000 donation to the Office Depot Foundation.

Stewart is so popular that Office Depot, which previously sponsored Sprint Cup driver Carl Edwards, has received a number of requests for NASCAR Hero cards featuring the driver, and has sent out about 200 just in the past two weeks.

Meanwhile, Stewart is getting support from another South Florida corporation. Miami-based Burger King signed a multi-year sponsorship agreement with Stewart last week. It’s also getting the primary paint scheme on Stewart’s car for two races this season: on July 4 at Daytona International Speedway and Sept. 27 at Dover (Del.) International Speedway.

It just so happens Burger King is also an Office Depot customer.

Categories: Auto Racing (42), Sponsorship (101)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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