The Business & Pleasure of Sports

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Panthers, Nets create "Snowbird Ticket Exchange"

Twin brothers and sports team execs Michael Yormark (Panthers) and Brett Yormark (New Jersey Nets) often try to take credit for each other’s creative marketing ideas. This time, the pair is trying to offer each other’s fans a break.

Introducing the first-ever “Snowbird Ticket Exchange” program: Panthers season-ticket holders who happen to be in the New York/New Jersey area can cash in unused Panthers tickets for a seat at a Nets game. Nets season-ticket holders in South Florida can do the same to get with unused Nets tickets for a Panthers game.

You just need to prove you’re a season-ticket holder and provide five days’ notice.

“This innovative program represents yet another way for us to add value to being a Florida Panthers season-ticket holder,” Panthers President Michael Yormark said in a statement. “As I am sure many of our fans regularly visit the New York metropolitan area for business or pleasure, they will have an opportunity to add a Nets basketball game to their itinerary.”

Of course, Nets fans might be getting more value at BankAtlantic Center than Panthers fans at the IZOD Center — the Panthers are in the playoff hunt at 24-18; the Nets are lagging at 23-27.

The brothers, however, are also known for their creative sponsorship deals. Maybe they should get JetBlue to sponsor this promotion.

Categories: Florida Panthers (108), NBA (139), NHL (56), Promotions (120), Tickets (126)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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