The Business & Pleasure of Sports



<< Previous entry: Huizenga’s legacy in South Florida sports

>> Next entry: Marlins Stadium Update No. 2.13 million (The scene at Miami City Hall)

T-Mobile and D-Wade team up for H-O-R-S-E


They’ve renamed H-O-R-S-E after insurance company G-E-I-C-O for an event Saturday at NBA All-Star weekend, but Heat guard Dwyane Wade and sponsor T-Mobile are already thinking about H-O-R-S-E at the Eastern Conference Finals.

Wade and T-Mobile kicked off a promotion this week that will give one fan a chance to play H-O-R-S-E against Wade at the Eastern Conference Finals and a shot at winning $50,000. Oh, and the fan can bring along five favorite friends – this is T-Mobile, after all.

To enter, text MYSHOT to 72579 through May 1 or enter online beginning March 4 at www.t-mobile.com/nba -- where you’ll find more information on the promotion as well.

But be forewarned, Wade, who says he plays H-O-R-S-E “all the time,” is ready.

“We can both have fun, I will win, but we can both have fun. I think it’s an unbelievable opportunity for someone, the opportunity of a lifetime,” Wade said. “You can’t beat me. I’m very confident in my ability. I’ve got a couple of shots that will get me over the hump, but I’m sure people will make it hard on me.”

Meanwhile, Barkely is back with Wade in a new T-Mobile ad that also features Orlando Magic center Dwight Howard. T-Mobile dropped the ads that paired Wade and Barkley, after Barkley's drunk driving arrest on New Year's Eve. Barkley also took a leave of absence from his position as an NBA analyst with TNT, but the network now says Barkley will be back, but after the All-Star game.

The new T-Mobile ad breaks Friday; Wade and Howard are on the coaching staffs of the rookies and sophomores, respectively, competing in the Rookie Challenge & Youth Jam on Friday night.

Check out the new spot:

Categories: Miami Heat (174), NBA (139), Promotions (120)


Leave a Reply

COMMENT BOARD GUIDELINES:

You share in the SunSentinel.com community, so we just ask that you keep things civil. Leave out the personal attacks. Do not use profanity, ethnic or racial slurs, or take shots at anyone's sexual orientation or religion. If you can't be nice, we reserve the right to remove your material and ban users who violate our Terms of Service.


Advertisement
About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
Connect with me


Search this blog
Get text alerts on your phone


Send me the following alerts:

STORM - Weather Alerts
NEWS - Breaking News Alerts
LOTTO - Lottery Numbers
SPORTS - Breaking Sports News
BIZ - Business news headlines
ENT - Entertainment news headlines
DEALS - Free offers and money saving deals


You can also sign up for by texting any of the above keywords to 23539. Standard messaging and data rates apply.
E-mail newsletters
Get the news that matters to you delivered to your inbox. Breaking news, hurricane alerts, news from your neighborhood, and more. Click here to sign up for our newsletters. It is fast, easy and free!