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Dwyane Wade in NBA’s “Amazing” playoff ads


Wade_Post2.jpgHeat guard Dwyane Wade didn’t play Wednesday night against the Boston Celtics, because of a sore hip, but he’ll debut tonight in the NBA’s new playoff ads in the latest installment of the league’s “Where Amazing Happens” campaign.

Created by Goody Silverstein & Partners and NBA Entertainment, the series of ads ask: “Where Will Amazing Happen This Year?” and feature a number of players in remarkable moments in stark black and white footage. League broadcasters, ABC, ESPN and TNT, are all running the ads that began airing Sunday with ones featuring LeBron James and Joe Johnson.

Spots featuring Wade, James, Johnson, Paul Pierce, Manu Ginobili and other current players will run by the first round of the playoffs. Ads starring former stars, including Michael Jordan, Larry Bird and Magic Johnson, will air during the conference finals and Finals.

Check out Wade’s spot here:

Categories: Advertising (79), Miami Heat (174), NBA (139)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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