Heat guard Dwyane Wade didn’t play Wednesday night against the Boston Celtics, because of a sore hip, but he’ll debut tonight in the NBA’s new playoff ads in the latest installment of the league’s “Where Amazing Happens” campaign.
Created by Goody Silverstein & Partners and NBA Entertainment, the series of ads ask: “Where Will Amazing Happen This Year?” and feature a number of players in remarkable moments in stark black and white footage. League broadcasters, ABC, ESPN and TNT, are all running the ads that began airing Sunday with ones featuring LeBron James and Joe Johnson.
Spots featuring Wade, James, Johnson, Paul Pierce, Manu Ginobili and other current players will run by the first round of the playoffs. Ads starring former stars, including Michael Jordan, Larry Bird and Magic Johnson, will air during the conference finals and Finals.
Check out Wade’s spot here: