The Business & Pleasure of Sports

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Heat honors Alonzo with jersey retirement merchandise

Never one to miss a merchandising opportunity, the Heat has created a line of products it is calling the "Alonzo Mourning Retirement Collection." The items are available in conjunction with tonight’s jersey retirement ceremony -- the first ever in franchise history for a Heat player -- during halftime of the Heat-Orlando Magic game.

The team created a special jersey retirement ceremony logo that is featured on T-shirts for $20 apiece, on 33 limited edition Spalding basketballs for $150 each and on 133 gold-plated coins for $25. The team is also selling mini-basketballs with the logo and a white panel (for autographs, naturally) for $15.

The items were already on display at the Miami Hoops Gear store in AmericanAirlines Arena on Saturday night. There are lots of other Mourning items, too, including bobblehead dolls. The items are also for sale online.

Categories: Apparel (55), Miami Heat (174)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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