The Business & Pleasure of Sports

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Putting the sweet in Sweet 16

4-Marble-vs2.jpgDunkin' donuts is bringing a goofy new meaning to Sweet 16.

With Miami hosting NCAA Tournament first-round games today and Sunday, the doughnut chain dreamed up a sticky alternative bracket, pitting 16 varieties of its signature baked goods. Among the matchups: No. 3 Boston Kreme vs. No. 14 Baravian Kreme dubbed "A classic, U.S. city vs. German State." No. 8 Powdered vs. No. 9 Jelly is "shaping up to be a battle of the ages," according to a press release.

Dunkin' paired some unusual choices, including No. 6 Chocolate Frosted vs. No. 11 Blueberry. The mismatch of No. 1 to No. 16 is Glazed vs. Guava. Guava was included for demographic purposes, naturally.

Winners will be decided by the votes of 15 Dunkin' store owners across Florida. Voting runs through Sunday for the Sweet 16; March 25-27 for the “Extraordinary Eight,” and April 1-3 for the “Fabulous Four.” The "Florida State Donut Champion" will be announced April 7.

Facebook and Twitter users are encouraged to influence the votes by expressing their support for their favorite doughnuts. Just don't lick your fingers.

Categories: NCAA (38), Promotions (120)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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