The Business & Pleasure of Sports

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Hispanic Market Weekly launches sports business feature

With sports teams, leagues and events beginning to understand their Latino fan bases better, Hispanic Market Weekly has added the sports business to its roster of weekly features.

“HispanicSportsBusiness” appears on Fridays in the Coral Gables-based online publication that covers Hispanic business trends, advertising and media. The section focuses on deals, marketing, and other efforts sports are using to reach the Hispanic market.

The section first launched April 3 and in its first two editions has included stories about a study NASCAR commissioned to learn more about its Latino fans; Mexican beer Tecate title sponsoring boxing on ESPN; and how the Houston Astros are catering to their Hispanic fans, who represent a variety of cultures and income levels.

The section, which also has included sports business news briefs on broadcast deals and coverage of the IMG World Congress of Sports conference in Miami earlier this month, aims to cover the dollars associated with soccer, football, baseball, basketball, auto racing and extreme sports.

“We’re about following the money, following the dollars,” said Adam Jacobson, HispanicSportsBusiness associate editor. “The Hispanic sports fan represents a huge part of the U.S. consumer base. Retailers understand this. Sports franchises are just beginning to understand this -- that the growth lies in the Hispanic fan base.”

Categories: Advertising (79), Auto Racing (42), Sponsorship (101), Television (35)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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