The Business & Pleasure of Sports

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More fun with Heat and doughnut brackets, Phanatic ice cream and Panthers' Sunrise Edition


+ The Heat dancers still own the NBA’s dance bracket competition, winning the title for the fourth time in the contest’s four-year history. The teams are judged by fans who vote online. Wonder if Pat Riley has plans to trademark something with the number four...

+ In Dunkin’ Donuts bracket contest, Florida Donut Champ is … Boston Kreme. But runner-up Coconut gave the favorite a good run. And apparently there’s also precedent for Boston Kreme… in 2000, in honor of Dunkin’s 50th Anniversary, Americans voted Boston Kreme their favorite doughnut.

+ Win the World Series and your mascot gets an ice cream flavor. Or so it is for the Phillie Phanatic. The popular mascot for the 2008 World Series Champion Philadelphia Phillies now has his own “Phillie Phanatic Double Play,” which is: “Bavarian cream-flavored light ice cream with caramel corn and caramel swirl” according to a release. It joins Turkey Hill Dairy’s official team flavor, Phillies Graham Slam. “Just like the Phanatic, this ice cream is a little unusual but it's something you can't help but love,” Turkey Hill President Quintin Frey said in a statement. The mascot flavor will be sold at Citizens Bank Park.

+ And from BankAtlantic Center, increasingly energetic Panthers President Michael Yormark has added blogging to his early morning duties. His “Sunrise Edition” blog is on the team’s Web site. Even after last night’s loss to the Philadelphia Flyers that hobbled the team’s playoff hopes, Yormark tries to push optimism, while he also touts a new sponsor, Fontainebleau Miami, and his personal trainer, whom he says he works out with most weekdays at 4 a.m. Sunrise edition, indeed.

Categories: Florida Panthers (108), MLB (110), Mascots (16), Miami Heat (174), NBA (139), Promotions (120)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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