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Red Sox exec to head Dolphins business side?
Word around Boston is that Fenway Sports Group President and Red Sox Chief Operating Officer Mike Dee is leaving Red Sox Nation to become CEO of Dolphins Enterprises. That's the position overseeing the business side of the Dolphins and Dolphin Stadium that's currently held by Joe Bailey, whose contract is set to expire.
Dee isn’t saying anything at this point – he sent me a no comment via email – but installing him on the business side would fit Dolphins owner Stephen Ross’ overall vision for the business side of the Dolphins. The Dolphins also had no comment. But Ross has said he’s trying to create a destination and enhance the fan experience at Dolphin Stadium. His Related Cos., built Time Warner Center, the mixed use residential and retail complex in Manhattan.
Beyond the giant brand the Red Sox represent, Fenway Sports Group is the sports marketing arm of New England Sports Ventures. NESV is the holding company for the team, Fenway Park and New England Sports Network.
FSG, formed in 2004, purchased a 50 percent stake in Roush Racing and formed Roush Fenway Racing, a partnership between Red Sox owner John Henry and NASCAR team owner Jack Roush. FSG oversees the marketing for Boston College. The company also owns and operates Red Sox Destinations, which arranges unique trips to see the Red Sox, and Minor League Baseball’s Salem, Va., Red Sox. The company has an equity stake in fanfoto, which takes photos at sporting events that can be ordered and placed on mugs, calendars and other items.
Ross talked this month about making Dolphin Stadium an entertainment destination that reflects the South Florida lifestyle. Stay tuned.
Comments
The Red Sox possibly market their team as well as any other team in pro sports. They do spend a TON of money on player personnel and are a winning team (which seems to be the best barometer to guarantee success) but they put out a fun, enjoyable, reasonably priced product at Fenway. He seems to be a good fit for Dolphins Stadium. We're used to bad food, poor service and insanely high prices ($12 for 16oz import, or $10 for a scunky Miller lite?). That's what every fan I know of, says about Dolphins Stadium. Maybe they can improve on things and make the experience more reasonable. I would be willing to bet the team could offer more for less and probably make more money. It's called good marketing, which the Dolphins seemed to lack under the old administration.....
Posted by: Jose | April 28, 2009 2:07 PM
If the Dolphin management is serious about "making Dolphin Stadium an entertainment destination that reflects the South Florida lifestyle," which I doubt, they might look to look at the 400 level. Old unwatchable tv's, unreliable supplies of water, exorbitant prices. But there is a bouncy castle for those who do not want to watch the game. I asked Joe Bailey about this on 560, and he said changes would be made. He was a man of his word - Prices went up. At least the lines got shorter, beause no one could afford to buy.
In line with this I envisage a future of Disney type "characters", higher prices and intrusive photographers for the fan base in the sky, and free caviar, cocktails and Playboy Bunnies for the club level and the press. You gotta love democracy.
If you go to a game in Pittsburgh you get nothing except a full stadium, unwavering support and a Super Bowl Team.
Posted by: 400fan | April 28, 2009 5:48 AM
If the Dolphin management is serious about "making Dolphin Stadium an entertainment destination that reflects the South Florida lifestyle," which I doubt, they might look to look at the 400 level. Old unwatchable tv's, unreliable supplies of water, exorbitant prices. But there is a bouncy castle for those who do not want to watch the game. I asked Joe Bailey about this on 560, and he said changes would be made. He was a man of his word - Prices went up. At least the lines got shorter, beause no one could afford to buy.
In line with this I envisage a future of Disney type "characters", higher prices and intrusive photographers for the fan base in the sky, and free caviar, cocktails and Playboy Bunnies for the club level and the press. You gotta love democracy.
If you go to a game in Pittsburgh you get nothing except a full stadium, unwavering support and a Super Bowl Team.
Posted by: 400fan | April 28, 2009 5:47 AM