The Business & Pleasure of Sports



<< Previous entry: Marlins give away tickets to promote seatbelt use

>> Next entry: ESPN360.com broadcasting National Spelling Bee (including three South Floridians)

Marlins video contest: poking fun at opponents


While they play up opponents in order to boost ticket sales, the Marlins also try to have some fun at their opponents’ expense. For example, they’ve run ad campaigns that include putting salt in a Mets fan’s coffee cup or a fish in a Phillies fan's car.

And last season, the team launched its “Reason” in-game video series. It’s a series of video vignettes showing Marlins fans’ reasons for owning rival teams’ jerseys. Reason No. 21 to own a Mets jersey?: Doormat. Reason No. 77 for a Mets jersey?: Tissues. See video examples here.

Sean Flynn, Marlins vice president of marketing, says the feature has become so popular that fans have been submitting ideas. So the team has launched a “What’s Your Reason” video contest. Fans have until July 2 to submit their own video of up to 40 seconds, showing off their reason for owning a rival jersey and including a ticket sales pitch. The public will also get a chance to help choose the winning video when they are posted for an online vote July 13-28.

“We’re taking the in-game experience and giving folks an opportunity to participate,” Flynn said.

The grand prize winner, which will be announced Aug. 1, gets a package that includes a night at a Marlins game in a suite for up to 10 people and a Marlins jersey, natch, for the video creator.

Videos can be submitted online at marlins.com or by mail to “What’s Your Reason” Video Contest, Florida Marlins, 2267 Dan Marino Blvd., Miami, FL 33056. Find full contest rules here.

Flynn likens the idea to sports fans poking fun at each other at a bar.

“It’s all done with pride of the Marlins,” Flynn said. “It really stems from us trying to build up that loyalty and that association with South Florida’s home team.”

Categories: Advertising (79), Florida Marlins (193), Tickets (126)


Leave a Reply

COMMENT BOARD GUIDELINES:

You share in the SunSentinel.com community, so we just ask that you keep things civil. Leave out the personal attacks. Do not use profanity, ethnic or racial slurs, or take shots at anyone's sexual orientation or religion. If you can't be nice, we reserve the right to remove your material and ban users who violate our Terms of Service.


Advertisement
About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
Connect with me


Search this blog
Get text alerts on your phone


Send me the following alerts:

STORM - Weather Alerts
NEWS - Breaking News Alerts
LOTTO - Lottery Numbers
SPORTS - Breaking Sports News
BIZ - Business news headlines
ENT - Entertainment news headlines
DEALS - Free offers and money saving deals


You can also sign up for by texting any of the above keywords to 23539. Standard messaging and data rates apply.
E-mail newsletters
Get the news that matters to you delivered to your inbox. Breaking news, hurricane alerts, news from your neighborhood, and more. Click here to sign up for our newsletters. It is fast, easy and free!