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Get drafted by the Dolphins
Well, sort of. The Dolphins have put together a creative interactive marketing campaign for which the tagline is: “This offseason, the Dolphns’ most important signing … is you.”
OK, so it’s a little cute, but it’s done well and even includes snippets of interviews with players and Coach Tony Sparano talking about … well, you. It’s not really you, but the team has done a nice job embedding your name into the online video. You’re recruited on the news, on the Land Shark Stadium scoreboard, on fans’ signs. You even get your own jersey hanging in the team locker room – next to Chad Pennington. And you can share the video with your friends.
“We wanted fans to be able to experience the game through this viral video, putting them in the forefront of it all,” Dolphins Enterprises spokesman George Torres said. “They are the main performer at the stadium, what it feels like to come through the orange carpet, into the locker room, to hear the rest of the fans cheer for them.”
Even Dolphins owner Stephen M. Ross sits across from you and hands you a contract to sign. Then he invites you to tell the region’s fans. Kudos to Ross for embracing the idea. It’s in keeping with his plans to boost the fan experience.
Fans and ticket buyers have been receiving emails from the team with the video message. Access the video at at the team’s Web site or at mydolphinslive.com. (You have to wait a few seconds for the video to load.)
The idea is to encourage fans to buy season tickets. Torres said the feedback has been good and ticket sales are ahead of schedule.
Comments
I'm usually not big on corny gimmicky things, but I thought this was awesome! Now if only they would draft me..Online University
Posted by: PhilEdward | October 31, 2009 1:05 AM
I've played it but can't see my name anywhere but scrolling on the ticker at the bottom. I've updated my drivers but nada. This is on an XP and Vista machines.
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Posted by: Peter | October 11, 2009 2:09 AM
It's always nice when you can not only be informed, but also entertained! I'm sure you had fun writing this article. Excellent entry! I'm been looking for topics as interesting as this. Looking forward to your next post.
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Posted by: AnnaLee | July 23, 2009 3:13 AM
This is a pretty good marketing piece! Now, the Dolphins need to take it a step further and allow their fans to upload their own videos of what it would feel like to be ‘drafted’ or better what it’s like to be a Dolphin fan. And may be run a contest where the winner will actually get a chance to meet the team. http://endavomediablog.typepad.com/endavo_media_blog/2009/05/small-sports-teamsleagues-huge-opportunity-to-use-online-video.html
Posted by: TatianaT | June 15, 2009 2:09 PM
My rep at the Dolphins had sent it over to me. I'm usually not big on corny gimmicky things, but I thought this was awesome! Now if only they would draft me..
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Posted by: John Mish | June 12, 2009 3:52 AM
I've played it but can't see my name anywhere but scrolling on the ticker at the bottom. I've updated my drivers but nada. This is on an XP and Vista machines. Any ideas?
Posted by: Mike C | June 10, 2009 10:27 AM
WHAT?? they didnt really want ME?
Posted by: LinT | June 10, 2009 8:50 AM
no harm in trying or perhaps giving it a try.
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Posted by: david | June 9, 2009 11:53 AM
Saw this a few weeks ago, my rep at the Dolphins had sent it over to me. I'm usually not big on corny gimmicky things, but I thought this was awesome! Now if only they would draft me. :(
Posted by: Adam S. | June 9, 2009 11:27 AM