That didn’t take long. The Los Angeles Sparks and Farmers Insurance Group of Companies announced a multi-year partnership Friday that will put the insurance group’s name on the WNBA team’s jerseys.

The partnership comes just in time for the Sparks home opener against the Detroit Shock on Saturday. It also marks the second such announcement this week. The Phoenix Mercury announced Monday that it will be wearing identity theft protection company, LifeLock Inc., on its uniforms for three years under a deal said to be worth at least $1 million a year.

The Sparks’ deal with Farmers Insurance also includes signage in the Staples Center, and visibility with other Sparks’ events in the community.

The idea is apparently sweeping the WNBA. The Indiana Fever and Seattle Storm are also considering partnering with jersey sponsors.