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Panthers fans “hire” Drew Rosenhaus to negotiate ticket prices? (UPDATED)
Got your attention, right? That’s the idea.
If he can negotiate the price of ESPN talent’s lunch in an ad for ESPN’s SportsCenter (see ad below), then why can’t super NFL agent Drew Rosenhaus help out the Panthers fan with his or her ticket prices?
OK, to be clear: he has not really been hired by fans to negotiate ticket prices – who, after all, is going to pay for that? -- but he is being used as part of the Panthers’ plans to market the team for the 2009-10 season.
He tweeted about it - in all seriousness - earlier today.
“As a longtime Panthers fan and a person who believes in giving sports fans the value and the atmosphere they deserve, I am absolutely thrilled to represent the Cats faithful at the bargaining table,” Rosenhaus says in a press release issued as part of the campaign. “That said, this a unique situation for me to represent the fans as opposed to professional athletes. But as a passionate Cats follower, I’ve got my finger on the pulse of the BankAtlantic Center faithful.”
Panthers President Michael Yormark said he's gotten just the kind of response he'd hoped: attention and national media calling to talk about the "negotiations."
"We wanted to create an out of the box, unique and different type of ticket marketing campaign," Yormark said late this afternoon. “It’s getting us top of mind, we haven’t even launched our campaign yet."
Rather than just send out a press release with new ticket pricing that might languish in emailboxes, the Panthers wanted to create a buzz. And figured, why not have Rosenhaus, a well-known South Floridian, help start it?
"What we’re trying to do is raise awareness for this announcement of our new pricing. We don’t expect Drew Rosenhaus to sell tickets for us, what we do expect is Drew Rosenhaus is going to help us introduce new pricing," Yormark said. "He opens up doors for us, we might not have been able to open ... You want people thinking about your product, thinking about the Panthers."
Rosenhaus will be appearing in TV, print and radio ads on behalf of the Panthers set to break next week. That's when we'll learn about the new ticket prices, too.
Apparently Rosenhaus is a Panthers fan, so does it make sense to have one of the region’s most recognizable figures in sports promote the Panthers? What do you think?
Comments
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Posted by: meditation blog | July 14, 2009 8:34 AM
I use to love going to see the Florida Panthers when I lived in Sunrise, just a few blocks from the arena. I hated the parking though. If Drew can get lower prices AND free parking, I'm know a lot of people who will be going to see the games. There's more information at www.panthersseats.com
Posted by: Barry | July 9, 2009 6:34 PM
$7 dollars a ticket. Great negotiations !!!!
I paid more money to see an elementary school band play.
What strategy !!!
Posted by: BillT | July 7, 2009 3:44 PM
$7 dollars a ticket. Great negotiations !!!!
I paid more money to see an elementary school band play.
What strategy !!!
Posted by: BillT | July 7, 2009 3:44 PM
Advice to Yormark and the Panthers' Marketing team...
You can put lipstick on a pig. But, it is still a pig!
No amount of smoke, mirrors or clever Marketing shenanigans will draw true hockey fans out to see this garbage you consistently try to pass off as professional hockey. ..until this organization instills an internal Culture of Excellence and becomes competitive on a consistent basis!
Next Marketing promo (Dec '09): By two tickets get four free.
Posted by: Wounded Panther | July 6, 2009 11:18 AM
Drew must be "some" agent.He is going get us free parking. We have it already dummy. He was hired by the FANS. Total BS.
He is going to lower prices-Nonsense.
Posted by: Bill T | July 4, 2009 6:00 AM
Drew must be "some" agent.He is going get us free parking. We have it already. He was hired by the FANS. Total BS.
He is going to lower prices-Nonsense.
Posted by: Bill T | July 4, 2009 5:59 AM
This is stupid....I watched one of the "fake interviews" Rosenhaus requesting free parking.....any idiot whos been to a game knows that there is already free parking....but here's were it is total bs...if your a season ticket holder they tack on a parking fee even though there is no one collecting anything at the enterance...so if you are going for a single game and you buy at the box office, No Parking Charge is added to the price of the ticket....once more they come up with all these deals during the season like buy 1 get 1 free on tickets and half price and all that garbage while season ticket holders are paying full price and don't get diddly squat extra.....the panthers cant spend more the the bare minimum salary cap because Cohen is a bum (hopefully he sells the team soon)...the Panthers are treated as a business...which you can't do....wish they were more like the Rangers of Red Wings actually willing to spend money...that's how you win.
Posted by: Pissed Off Fan | July 3, 2009 12:49 PM
If he's that great, send him to Afghanistan.
Beyond that, these guys are starting to believe their own press. Pssst - you're not that good or you would be something more than a pimp.
Posted by: Dr Peter Venkman | July 2, 2009 9:09 AM
I am done with this team . Bringing in Drew Rosenhaus is a joke.Enough is enough.The team is a joke the president is a joke. No more Panthers for me. Let's go Rangers from now on!!!!!!
Posted by: andy | July 1, 2009 7:43 PM
unbelievable, what a croc of stuffff. i can't stand this
Posted by: null | July 1, 2009 5:12 PM
unbelievable, what a croc of stuffff. i can't stand this
Posted by: null | July 1, 2009 5:11 PM
I echo the sentiments of John Cocktostoyson.
Grow Up Whiners, stop making excuses for this horrible, God-forsaken franchise. Garbage marketing, garbage advertising, garbage management, garbage team.
Posted by: Moose | July 1, 2009 4:05 PM
BTW - Grow up Winers
Does the Marketing Strategy get the team into the Playoffs ?
I don't think so ...
Now go enjoy your Decaf and sit back down & keep quiet like a good little lacky !!
Posted by: John Cocktostoyson | July 1, 2009 8:56 AM
I would tell supporters of the Panthers - spend your money some where else - attend other sporting events other than the Panthers -
In addition pass on the concerts and other events at the BAC - Office Depot - as well
If you don't want to pay $30 to park - park over at the Mall and walk over -
Don't let the door smack you in the butt on your way out !!!
Posted by: John Cocktostoyson | July 1, 2009 8:50 AM
The Panthers - Alan Cohen - Yormark are a joke - all a fan can hope for is a possible sale of the building and franchise -
Do as I do - go watch the Heat - see the Marlins play - go to the Sony Erickson in March in Key Biscayne - attend Dolphin games
Being angry will get you nowhere - if you enjoy watching the great young talents of the game play - you need to Fly to Pittsburgh or Washington - go first class -
I feel bad for David Booth - he has star potential - but when his free agency comes he will run for the hills as well.
This Organ I zation is probably the worst run in sports - Next to the Nationals and Clippers -
I would just tell Panther supporters
Posted by: John Cocktostoyson | July 1, 2009 8:43 AM
What a joke!!!! What an embarrassment!!!!! They lose Bouwmeester, and this is how they respond? What is going on in that building. This is not a hockey club this is a horrible circus. Yormark is the idiotic ring leader that only cares about $$$$ and not winning. Look at the signs all over the arena, in the bathroom urinals, outside on the parking lot, it is absolutely pathetic. Someone please listen Fire YOURMARK he is an idiot and bum. He told me that he does not care about opposing teams fans taking over the building becuase he makes $$$$. He also charges $30.00 to park your car at concerts in this economy, nice guy. Yormark you are a deceiving snake.
Posted by: Yormarksucks | July 1, 2009 7:29 AM
I love the comments thusfar:
1. What does this story have to do with Denis Potvin? You're a moron Len!
2. What does this story have to do with attendance? E Teel - another moron.
3. Geoff.... your comment smacks of jealousy - I guess you haven't had your 15 minutes of fame yet.
4. Hey Moose - whatever works.... I'm sure that if you were running a business and saw what was making your competition successful, you would copy them as well. So cut the crap.
This is a BRILLIANT marketing strategy.
Posted by: Grow Up Whiners | June 30, 2009 2:28 PM
I am a long time Panthers fan, but after the Panthers got rid of long-time announcer Denis Potvin, I am done buying season tickets. If the Panthers want to disrespect the fans like that by getting rid of Denis who has been here from the beginning, then they don't get my money. Drew won't make a difference.
Posted by: Len | June 30, 2009 1:26 PM
If not for Canadian fans (Leafs, Canadiens) and transplants from the northeast (Rangers, Bruins fans), the Panthers would average 8,000 a game. They suck
Posted by: E Teel | June 30, 2009 1:18 PM
Rosenhaus is probably only a "Panthers Fan" for two reasons:
1. His brother's wife used to be the head cheerleading coach
2. In order to draw some media attention, the Panthers used to GIVE Drew premium lower-bowl seats, and then drop his seat location to FSN Florida with the hopes that they might air on the broadcast a "celebrity" at one of their games.
This is just another pathetic attempt by the team to create buzz in a market in which they are completely irrelevant. Pretty sad actually
Posted by: Geoff | June 30, 2009 1:13 PM
While the concept is certainly interesting and has the potential to be entertaining, as evidenced by the video at the end of your article, it was a unique and creative idea *by ESPN* that was just been expanded for the Panthers. Biting the style of others' creative ideas? Nothing new for this organization.
Posted by: Moose | June 30, 2009 12:40 PM