The Business & Pleasure of Sports

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"It's Time" ... to recruit in South Florida

Tennessee Volunteers Coach Lane Kiffin thinks so. The Vols have purchased a billboard on I-95 at Oakland Park Boulevard heading into Fort Lauderdale for the school’s “It’s Time” message. The billboard is going up this week and will stay through Labor Day as the Volunteers look seek out deep high school football talent for their roster.

"We wanted to make an effort to extend our brand beyond the Tennessee geography," Chris Fuller, associate athletic director for sales and marketing, told the Palm Beach Post. "We obviously recognize the value of Florida as it relates to growing and building our program. We just wanted to let people know we're here."

The billboard includes photos of Kiffin and defensive back Eric Berry. The program has also reportedly bought billboards in Atlanta and Memphis.

Rutgers bought billboard ads in South Florida a few years ago.

Categories: Advertising (79), NCAA (38)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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