Tennessee Volunteers Coach Lane Kiffin thinks so. The Vols have purchased a billboard on I-95 at Oakland Park Boulevard heading into Fort Lauderdale for the school’s “It’s Time” message. The billboard is going up this week and will stay through Labor Day as the Volunteers look seek out deep high school football talent for their roster.

"We wanted to make an effort to extend our brand beyond the Tennessee geography," Chris Fuller, associate athletic director for sales and marketing, told the Palm Beach Post. "We obviously recognize the value of Florida as it relates to growing and building our program. We just wanted to let people know we're here."

The billboard includes photos of Kiffin and defensive back Eric Berry. The program has also reportedly bought billboards in Atlanta and Memphis.

Rutgers bought billboard ads in South Florida a few years ago.