The Business & Pleasure of Sports

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Minor league hockey team lets fans INSIDE the locker room

My story today about the “Panthers Locker Room” – a new season ticket option at BankAtlantic Center that includes $35 a game seats in the lower bowl along with perks like autograph sessions and skating clinics with players – struck a nerve with the Quad City Mallards.

The Panthers Locker Room includes the 1,100 seats in sections 105 to 114, rows 18 to 28, which are being divided into segments that will be named for five to seven Panthers players, who will hold autograph sessions and skating clinics for fans in their areas. Those seat holders will also get their section namesake's merchandise and birthday and holiday e-mail messages from him. The sections are being decorated to look like the inside of a team locker room.

The Mallards of the IHL, however, say they introduced their “Ice Row Cold Pass Seats” for this coming season a few weeks ago. The seats, which cost $25 a game and are in the first two rows at the i wireless Center in Moline, Ill., include access to the team’s ACTUAL locker room up to 30 minutes before game time.

Here’s how the seats are advertised on the team’s Web site: “The Mallards are the first team in the history of professional hockey to offer the fan an experience like no other. This ticket allows the fan to visit and see the inside of the private team areas prior to battle! ICE ROW Cold Pass ticket holders are allowed into the arena 30 minutes prior to walk up general public admissions, allowing plenty of time to witness the build up. Be there for the coach's comments and the behind-the-scenes experience with your QC Mallards - just don’t stay too long unless you intend to lace them up!”

Categories: Florida Panthers (108), Tickets (126)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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