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Miami Dolphins and Cisco upgrade technology at Land Shark Stadium

In addition to all the new celebrity limited partners, pregame concerts, Jimmy Buffett beer and rewritten Fins song, the Miami Dolphins are also enhancing the technology at Land Shark Stadium.

Before Monday’s home opener, which the Dolphins lost to the Indianapolis Colts, team owner Steve Ross and Cisco CEO John Chambers gave a glimpse of how upgraded technology across the stadium is improving the game experience for fans.

Did you wait in line for concessions? If so, you no doubt saw the new high definition menu boards which can also broadcast game action so you don’t miss a thing while you’re waiting for beer and snacks.

Chambers said the Dolphins are being proactive about reaching fans – the majority of whom – especially those under age 30 -- say they want their sports venues to be high-tech and offer the latest technological advances.

There are 2,000 TV screens throughout Land Shark Stadium that can be programmed together or individually, so you can watch the game and get important messages, if necessary. Suite holders can use the phone in their suite to program the TVs to show different camera angles or other broadcast feeds during the game. They can also use the phones to order food.

Need a place to hold a business meeting with someone out of town? The Dolphins can arrange it so you can visit your suite during business hours and even set up a teleconference with a colleague in another city. Sports consultant (and friend of Ross’), Rick Horrow, demonstrated the teleconferencing, beaming in for Ross’ and Chambers’ meeting with the media.

Ross has been stressing that it takes work to encourage fans off their couches and away from their TVs to attend games in person.

“Today with the competition for the sports dollar, it’s so important that you create reasons for fans to want to come out to a game, as opposed to staying home and watching the game on television on large screens,” Ross said.

Horrow echoed Ross’ mantra, saying sports teams “need to give the fan the opportunity to live the game. You can’t always win … but you can certainly entertain.”

Horrow continued: “A facility that can entertain will offer the ability to showcase Super Bowls, Pro Bowls, University of Miami, not just the Dolphins, but all the things Steve is trying to accomplish at Land Shark Stadium.”

“We’re just scratching the surface,” said Tery Howard, Dolphins vice president of information technology. “This is not only for the fans, but also for the business partners and sponsors.”

The TV screens can be altered to welcome new sponsors or visitors. And adapted quickly for a University of Miami or a Florida Marlins game.

Read more about the details of the partnership here.

Categories: Land Shark Stadium (44), Miami Dolphins (186), NFL (178)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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