The Business & Pleasure of Sports



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Miami Dolphins business, MNF v. Jets, bagels & Pro Bowl tickets


+ Wondering why the Miami Dolphins haven’t struck a sponsorship deal with the Florida lottery now that the NFL allows such arrangements? The Dolphins told me they didn’t think a deal could be reached for this season. The SportsBusiness Journal reports the Dolphins nixed a three-team sponsorship deal with the lottery that would have also included the Tampa Bay Buccaneers and Jacksonville Jaguars.

The journal says the Dolphins felt they deserved more in the deal. According to the piece, which you can read here, 18 teams have deals with 20 state lotteries.

By the way, through yesterday’s games, Florida’s three teams are a combined 3-11 on the season.

+ But the Dolphins don’t play until tonight – their highly anticipated matchup against the New York Jets at Land Shark Stadium. The MNF game marks the NFL’s celebration of Hispanic Heritage Month. The Dolphins are wearing their orange jerseys; team owner Steve Ross’ Latin limited partners Marc Anthony and wife Jennifer Lopez, Gloria and Emilio Estefan will be out in force. Gloria’s MNF theme video with Hank Williams Jr. complete with lines in Spanish, such as “Estos listos para futbol” debuts. Anthony is to sing the National Anthem. Latin stars perform pregame and during halftime. NFLatino.com has even created a series of videos in honor of the matchup that pit a Hispanic Dolphins and Jets fan. There are four – one for each quarter – with the first showing a child in a Mark Sanchez shirt beating up a dolphin piñata. Thanks to Advertising Age’s Laura Martinez for finding these. Here’s the first one:

Watch the others here: second, third and fourth quarters.

+ The Dolphins are 2-0 when they’ve worn their orange jerseys, but just in case the Jets do win, Original Brooklyn Water Bagel Company (14451 S. Military Trail, Delray Beach) reminds us, customers can get a free bagel the day after a Jets or Giants win. One bagel per customer who can share the winning score. Bagels are being given away today because the Giants beat the Oakland Raiders 44-7. If the Jets win tonight, same drill for customers who can recite the score.

+ Pro Bowl: Tickets for the 2010 Pro Bowl, which is being held the Sunday before the Super Bowl at Dolphin Stadium, go on sale at 7 p.m. They cost $50 to $195. Buy them at NFL.com, Ticketmaster.com or by calling 1-800-745-3000.

Categories: Dolphin Stadium (31), Land Shark Stadium (44), Miami Dolphins (186), NFL (178), Sponsorship (101), Sports Team Owners (49), Tickets (126)


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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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