When fans arrive at Sunday’s Miami Dolphins-New Orleans Saints game at Land Shark Stadium, they’ll receive an aqua and orange Breathe Right Nasal Strip.
Not eye black, mind you. A nasal strip. It looks something like a Band-Aid -- it's affixed just below the bridge of your nose -- but it helps you breathe easier, while you’re sleeping or exercising.
According to the strips maker, GlaxoSmithKline, NFL players are increasingly using the strips because they reduce the energy needed to breathe, while you’re working out or competing. NFL players have been using them since 1994, the company says.
GSK is planning to distribute 400,000 of the strips in the next month at five NFL games to introduce its Breathe Right Extra Nasal Strips, which are 50 percent stronger than the original version. The company is to give away 75,000 strips to fans attending Sunday’s Dolphins game and 80,000 at Sunday’s New York Giants-Arizona Cardinals game.
“Breathe Right has had a long relationship with professional football players using our products both on and off the field,” Breathe Right vice president of marketing Darren Singer said in a statement. “By sampling the new Extra strips at football stadiums nationwide, we’ll have an opportunity to help people understand that this is a product strong enough for high-performance athletes, but available to every day consumers.”