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Miami Heat tries to create "buzz" with billboard campaign
Anyone else wonder what the “DOUBTERS” billboard on I-95 southbound just north of Miami was all about?
Clearly the idea was to catch your attention. A black billboard with just the word "DOUBTERS" in white and some birds perched atop it doing their business directly on the board. No word of whom or what had placed the ad.
As days went by successively more birds appeared atop the board and with them, more droppings. So that by this week, the droppings were covering the board, close to obliterating the "Doubters." And then a few days ago, the Miami Heat tag advertising 2009-10 tickets for sale appeared below the billboard.
Last season’s Heat ad campaign took aim at the doubters, too. Guard Dwyane Wade opened one of the team’s Something2prove ticket campaign ads by saying: “To the doubters…”
Soon the billboard message should change to this year’s tagline:
Comments
I like simple billboard design, it's more effective and can be just as creative as any other good billboard.
Nice one.
Posted by: Tony | October 30, 2009 2:43 AM
It's basketball - vic mizzy - go with it.
Posted by: Sarah Talalay | October 28, 2009 8:39 PM
"Doubters" is a little too "street" for me.
Posted by: vic mizzy | October 28, 2009 3:37 PM